This questionnaire has been set up in order to ensure that my magazine matches the targeted audience that is intended for. This is done through comparing my views of the targeted audience and to whom other people think the magazine is aimed at. This would be useful in the aspect that afterwards if the results do not match up to who I have designed it for then changes would have to be made to my magazine.
The questions that I am going to be comparing the answers are as followed:
1, What age would you expect to read this magazine?
2, Do you think that there is a specific gender that this magazine is intended for, if so what gender?
3, What social class do you expect to read this magazine?
4, What interests do you think the reader would posses?
5, What sort of income do you think they would have?
6, What do you think this person would do in their spare time?
7, How often do you think lifestyle of the imaginary entity would involve classic music?
I feel as if these questions cover the majority of aspects of my imaginary entity that are important to reflect in my magazine. The answers are in the table below:
Your Answer | Respondent 1 | Respondent 2 | Respondent 3 | Encoding /Decoding Reading | |
1 | Elderly | Middle aged | Elderly | Middle Age + | Preferred |
2 | No, mixed gender | Male | Mixed gender | Mixed gender | Preferred |
3 | A/B | A/B | A | A/B | Preferred |
4 | Classical Music | Music and leisure | Classical Music | Music | Preferred |
5 | £40,000 + | £30,000 - £60,000 | £30,000+ | Roughly £40,000 | Preferred |
6 | Holidays and general leisure activities | Golf | Cards and Golf | Holidays | Negotiation |
7 | On a daily basis, e.g. through listening to the music | 3-4 times a week, so often | Regularly, more or less everyday | Twice a week | Negotiation |
This shows how the audience have responded to my front page. This demonstrates how I have given a good representation of my targeted audience as these respondents have given more or less what I have intended the response to be. All though some results end up being negotiation (slightly of what I intended the response to be), it has happened on the questions that can have a wide range of answers. Non of these questions have opposed (dramatically gone against what I intended), this means that no dramatic changes have to be made to my magazine.
