Evaluation

Double Page Spread

Contents Page

Targeted Audience Research

This questionnaire has been set up in order to ensure that my magazine matches the targeted audience that is intended for. This is done through comparing my views of the targeted audience and to whom other people think the magazine is aimed at. This would be useful in the aspect that afterwards if the results do not match up to who I have designed it for then changes would have to be made to my magazine.

The questions that I am going to be comparing the answers are as followed:

1, What age would you expect to read this magazine?

2, Do you think that there is a specific gender that this magazine is intended for, if so what gender?

3, What social class do you expect to read this magazine?

4, What interests do you think the reader would posses?

5, What sort of income do you think they would have?

6, What do you think this person would do in their spare time?

7, How often do you think lifestyle of the imaginary entity would involve classic music?

I feel as if these questions cover the majority of aspects of my imaginary entity that are important to reflect in my magazine. The answers are in the table below:

	Your Answer	Respondent 1	Respondent 2	Respondent 3	Encoding /Decoding Reading
1	Elderly	Middle aged	Elderly	Middle Age +	Preferred
2	No, mixed gender	Male	Mixed gender	Mixed gender	Preferred
3	A/B	A/B	A	A/B	Preferred
4	Classical Music	Music and leisure	Classical Music	Music	Preferred
5	£40,000 +	£30,000 - £60,000	£30,000+	Roughly £40,000	Preferred
6	Holidays and general leisure activities	Golf	Cards and Golf	Holidays	Negotiation
7	On a daily basis, e.g. through listening to the music	3-4 times a week, so often	Regularly, more or less everyday	Twice a week	Negotiation

This shows how the audience have responded to my front page. This demonstrates how I have given a good representation of my targeted audience as these respondents have given more or less what I have intended the response to be. All though some results end up being negotiation (slightly of what I intended the response to be), it has happened on the questions that can have a wide range of answers. Non of these questions have opposed (dramatically gone against what I intended), this means that no dramatic changes have to be made to my magazine.

Rate Card

I have made a few vital changes to my final design of my front page to help it become more eye-catching and appealing to my target audience, the upper class. I have created a banner that highlights the title; this was seen as an important improvement as it is now bolder and makes it stand out. As well as that the banner sets a recurring theme throughout the rest of the text, as you will see that both the double page spread and the contents page posses these qualities in a similar style (a maroon border, which fades of towards the end, whilst highlighting the topic or title of the page). Another addition I have added is the issue date of this magazine. This results in the magazine appearing more personable and up to date. It also follows the trend of the rest of the magazine market (normally I wish to be original with the design of my music magazine, but this proves to be a vital piece of information that is required). The images have also been improved; the images on the front page have to be eye-catching as this is often the first thing that draws the audience in. The photo on the left hand side has been edited to make the main focus of it the musical instrument (the piano), this ensures that the theme of the magazine is known right from the beginning (that the magazine has a classical music theme). The image on the right has also been edited to give it a more professional finish. The changes made give the front page more of a consistent style, as before the changes the image had a brutal finish, now it flows into the banner of the title; this improves the whole overall appearance. With these changes that have been made to the front page, it can now be seen as a more sophisticated magazine, as the manner in which it has been edited has been done with precision and thought of the social class in which the magazine is intended for throughout the making of it.